Sustainable Tourism Initiative

Exploring responsible travel practices worldwide

Why tourism matters for sustainable development

Inclusive and sustainable economic growth

  • International tourist arrivals have grown at 4% or more annually since 2009
  • Tourism represents 7% of global exports and 30% of service exports
  • In 2015, international tourism generated 1.5 trillion USD in economic activity
  • The sector contributes approximately 10% of global GDP

Social inclusion, employment, and poverty reduction

  • One in eleven jobs globally is in tourism
  • Tourism is the largest export category for many developing nations
  • Emerging economies are projected to receive 57% of international arrivals by 2030
  • Women entrepreneurs in tourism outnumber those in most other sectors

Resource efficiency, environmental protection, and climate action

  • The tourism sector has committed to reducing CO2 emissions by 5%
  • Tourism increases funding for heritage conservation, wildlife protection, and environmental stewardship
  • Sustainable tourism can serve as a powerful tool for biodiversity protection and restoration
  • By 2030, the sector must sustainably manage 1.8 billion international visitors

Cultural values, diversity, and heritage preservation

  • Tourism revitalizes traditional practices, customs, and cultural expressions
  • It empowers communities and strengthens cultural pride and identity
  • The sector promotes cultural diversity and intercultural understanding
  • Tourism raises awareness of heritage importance and cultural significance

Mutual understanding, peace, and security

  • Travel breaks down barriers and builds bridges between visitors and host communities
  • Tourism creates opportunities for meaningful intercultural exchanges that foster peace
  • The tourism sector demonstrates resilience and rapid recovery from security challenges
  • Tourism functions as a powerful tool for public diplomacy and cross-cultural dialogue

Travel. Enjoy. Respect.